Trapstar was born in West London in 2005, founded by friends Mikey, Lee, and Will. What started as a humble project printing T-shirts in a bedroom quickly became a cultural movement. The founders were inspired by music, art, and rebellion—and set out to create a brand that represented the raw energy of the streets. The name “Trapstar” itself reflects a blend of hustle (“trap”) and ambition (“star”).
The Meaning Behind “It's A Secret”
One of Trapstar most iconic slogans, “It's A Secret,” reflects the brand's underground roots and exclusive vibe. Originally, you had to know someone to get your hands on a piece. This mysterious approach helped create a buzz, giving the brand an edge that set it apart from traditional fashion labels. It wasn't just about clothes—it was about belonging to something bigger.
Trapstar's Signature Style
Trapstar's aesthetic is bold, edgy, and instantly recognizable. It often features gothic fonts, oversized fits, camouflage prints, and militaristic themes. Signature pieces include graphic-heavy T-shirts, statement jackets, and matching tracksuits. The brand blends dark, rebellious imagery with premium streetwear craftsmanship, appealing to both fashion lovers and street culture enthusiasts.
Influence in Music and Pop Culture
Trapstar quickly gained traction in the music world, especially in the UK grime and drill scenes. Artists like Stormzy, Skepta, Dave, and Central Cee have all been seen wearing the brand. International stars like Rihanna and Jay-Z also helped catapult Trapstar to global fame. Its strong ties to music culture made it more than just clothing—it became part of a lifestyle.
Hype, Drops, and the Trapstar Community
Trapstar is known for its limited-edition drops and surprise releases, creating intense demand and fast sellouts. Fans eagerly wait for new drops, often queuing in person or refreshing online stores. This drop culture has helped Trapstar build a loyal community that values exclusivity, rarity, and authenticity. Trapstar resale market also thrives, with Trapstar items often doubling in value after release.
Trapstar Today and Beyond
Today, Trapstar is a leading force in global streetwear, with collaborations (such as with Puma) and pop-up stores around the world. Despite its success, it continues to maintain its raw, rebellious energy. As streetwear evolves, Trapstar remains a symbol of self-expression, struggle, and success—a brand that started in the underground and now shines worldwide.
